Keynote Speaker · Economist · Fund Manager
Creator of Survivalogy™ — the economics of survival.
40 years on the frontlines of global capital markets.
A voice the world's most powerful media platforms listen to.
"Trust is not something that is earned. Trust is not something that can be created.— Suh Shi-young · HBR.org
Trust is a sediment that accumulates over time."
Professor Suh Shi-young does not speak from theory. He speaks from 40 years of being in the room when the decisions were made — and when the consequences arrived.
On September 11, 2001, he was on the investment floor as a fund manager. Within three days, half of his managed capital was destroyed. What rebuilt him was not a strategy. It was the trust of his investors — who looked him in the eye and said:
"The only things we can trust are your living eyes and your mind."
That experience became the foundation of Survivalogy™ — a framework that asks not whether a company can grow, but whether it can survive the conditions that will test that growth.
Professor Suh has spent the years since applying this lens to coaching culture, moral hazard in financial markets, the global semiconductor race, economic justice, and the future of energy. His columns have been read across seven global platforms.
Survivalogy™: The Economics of Survival
How individuals, startups, and nations build resilience in an uncertain competitive environment. A framework drawn from 40 years of fund management and field observation. Not theory — testimony.
Trust Is Not Earned. It Sediments.
A firsthand account from the floor of 9/11 on how trust functions as the invisible foundation of all economic activity — and why most organizations are destroying it without knowing it.
Moral Hazard Has No Off Switch
From Lehman Brothers to Wells Fargo to sovereign debt collapse — a transparent, field-based analysis of how moral hazard enters institutions, and why ESG frameworks alone cannot contain it.
After Semiconductors: The Energy Imperative
A transparent analysis of the global semiconductor boom, AI concentration risk, and the next frontier that no one is willing to name publicly. Data-driven. Uncomfortable. Necessary.
Economic Justice Is Not a Prize — It Circulates
Why the vested interests of the powerful few are destabilizing markets, labor, and society — and what qualitative maturity, not redistribution, looks like in practice.
Fracture Lines — 균열 원고
Reading the hidden fault lines in global markets before they become crises. A framework for anticipating systemic breaks and positioning ahead of collapse.
The Communication Manuscript — 소통 원고
How the language of economics shapes power, policy, and public trust. Why the way you say it is the strategy — not the footnote.
중소기업 CEO를 위한 현장 세일즈 협상, 설득, 생존 프로젝트
광주 홀리데이인 호텔 · 광주매일TV 방송
광주매일신문 창조클럽 아카데미 제12강에서 서시영 대표가 중소기업 CEO를 대상으로 영업 협상의 핵심 원리를 강의한 현장입니다.
"상호간에 공통분모를 찾는 협상의 기본을 통해 영업협상을 성공하는 것이 중요하다."
이 강연은 Survivalogy™의 핵심 원리 — 현실을 있는 그대로 읽고, 공통분모를 찾아 지속 가능한 합의를 이끌어내는 것 — 가 어떻게 실전 영업과 협상에 적용되는지를 보여줍니다. CEOs Must Judge Reality — Not Fantasy.
🎬 영어 자막으로 보는 방법
The lecture is in Korean. Follow these steps to enable English subtitles:
Financial Times LinkedIn
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DataDrivenInvestor
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Consecutive articles published · ongoing series · 135M+ monthly readers across 95 countries
Eat
Sales
Raw
Eat Sales Raw is not a sales manual. It is a survival manual for anyone operating in an economic environment that rewards the bold and punishes the unprepared.
Professor Suh dismantles the myth of the polished pitch, the coached response, and the performance-as-substitute-for-substance. In its place, he offers Survivalogy™ — a framework for reading reality as it is, not as you wish it to be — and Immersion Flow™, the five-part operational structure that translates that reading into decisive action.
Required reading for startup founders, fund managers, executives, and anyone who has ever wondered why doing everything right still wasn't enough.
Find on AmazonProfessor Suh is available for keynote addresses, executive seminars, university lectures, and panel discussions — in English and Korean — worldwide.
Response within 48 hours.
International keynote from $10,000